What Is Keyword Analysis?
A keyword analysis describes the research, definition, and evaluation of relevant keywords for your website. The aim is to identify the search terms with which your target audience is looking over the search engine. A well-researched keyword is the starting tag words which is used in every search engine for showing results and this searched keyword should be the strategy basis of your Keyword Research For SEO.
Once you have identified the relevant keywords for your website, you can specifically optimize them as the best Keyword Research For SEO. To do this, you first have to find out which search terms are available in your topic area and how often they are searched for. Then you summarize the researched keywords in subtopics. Another important point is then to identify which search intent is behind the individual keywords so that you can offer the right content. But more on that later.
The scope of a keyword analysis can be very different. It is very time-consuming for a complete website and can take several days. Keyword research for a single blog article may take just 30 minutes. But it also depends on how deep you go into the topic.
Keyword Research For SEO – Step By Step Instructions
Before you start Keyword Research For SEO, you should first familiarize yourself with the topic for which you want to find the right search terms. If you work in a company, you are probably already familiar with the website. But you run the risk of using different wording than someone who is not yet as familiar with the topic as you are. If you take on a new project, you won’t be able to avoid dealing with the topic anyway.
Even if it may take some time to read in, it makes sense to invest it. Otherwise, you cannot later estimate which keywords are actually relevant and which only appear by chance in the same environment, but are not important for your website. Depending on the topic, this can be a very different experience while keywords researching.
In this post, we present a possible strategy for keyword research. This should help you to first create a list of potential search terms, which you can then narrow down to the most relevant keywords.
In this way you can develop and implement a successful Keyword Research For SEO.
How To Do A Keyword Research For SEO
- Make a list of topics that are relevant to your site.
- Find the right keywords for your topic buckets.
- Research related search terms.
- Ideally, you should collect a good mix of Shorthead and Longtail keywords for each topic.
- Find out how your competition ranks for these keywords.
- Use the Google Ads Keyword Planner to further optimize your keyword list.
Step 1: Make a list of topics that are relevant to your website
In the beginning, it is useful to think of your topics as quite generic topic areas – so-called “topic buckets”. These are subject areas for which your website can be at the top of the search engine rankings. Identify between five and ten such subject areas that you believe are important to your website. You can derive specific keywords from these topic buckets later in the process.
For regular bloggers, these are probably the topics they write about most often. Or maybe it is the topics that are most often addressed in sales talks. Put yourself in the position of your user’s perspective: Which topics are your target audience interested in? What searches should your web page use? So that you may think reversely and lately you will start doing your Keyword Research For SEO.
And what are the most important subject areas in your website?
Step 2: Find the right keywords for your topic list
After you have defined your subject areas in the first step, you can now identify some keywords that match these topic buckets. These are keyword phrases for which a good ranking in the SERP (search engine results pages) is worthwhile since your target group is probably looking for exactly these terms.
If, for example, you want to think of keywords for the topic of “marketing automation” as a provider of inbound marketing software, you first have to consider which sentences are typed into search engines in order to find content on this topic.
Here are a few ideas:
- Marketing automation tools
- How does marketing automation software work?
- What is marketing automation?
- Do I need marketing automation software?
- Lead nurturing
- Email marketing automation
- The best automation tools
And so on. This step is not about making a final list of keyword phrases. The goal is to write down all the ideas in your head. Ask yourself which sentences your potential customers are most likely to use to find content on this particular topic bucket on the Internet. This extensive list is then restricted later in the process.
Unfortunately, Google is encrypting more and more keywords these days, which makes keyword analysis more difficult for marketers. That’s why it’s worth finding out for which keywords your website is already being found – another smart approach to gathering ideas for Keyword Research For SEO. For this, you need software for website analysis such as Google Analytics or the integrated source tool from Moz Pro. Get to know the traffic sources of your website and comb through the organic traffic to identify the keywords that lead to your website from search engines.
Repeat this procedure for all subject areas that you have previously identified. Don’t forget that you can always ask those of your employees who have direct customer contact for advice if you find it difficult to find relevant search terms. The sales or services team can provide you with information about the types of terms that your potential customers as well as regular customers use. It’s also worth talking about the questions most frequently asked by customers. These are all good ways to get your keyword research going.
Step 3: Research related search terms for keyword research for SEO
You may have already considered this step during your keyword research. If not, now would be a good time to use this strategy to add more keywords to your subject areas.
So if you’ve run out of ideas for related keywords on a particular topic, check out the list of related searches on Google.com that appears at the bottom of the results page. After entering a term or phrase in the search engine, scroll to the bottom of the page to see similar searches. There you can get inspiration for new keywords that you may want to consider for your SEO strategy.
Would you like to find more ideas? Type some of these related search terms into the search engine and see what similar searches are suggested for THESE terms.
Step 4: You should collect short-tail and long-tail keywords
First, let’s define the difference between Short-tail and Long-tail keywords: Short-tail keywords are generally shorter and more general than Long-tail keywords and usually consist of one to a maximum of three words. Depending on the definition, the length is determined differently. The main characteristic of long-tail keywords is length – they usually consist of more than three words.
With a healthy mix of Shorthead and Longtail keywords, you ensure a balanced keyword strategy. In this way, you not only achieve short-term goals but are also successful in the long term. Since shorthead keywords are searched much more often, they are usually – if not always – much more competitive than longtail keywords. This makes it generally more difficult to achieve a good ranking with them. Test yourself: Without researching the search volume or the level of difficulty of the keywords: For which of the following terms do you think it is more difficult to achieve a good ranking?
- “How to Write a Good Blog Post”
- “To the blog”
If you have chosen the second keyword, you are completely correct. But that is nothing to worry about. While it is true that short-head keywords like “blogging” generate more volume than long-tail keywords (and therefore potentially more traffic), the latter often leads to more desirable traffic.
With that in mind, go through your keyword list and make sure you have a balanced mix of Shorthead and Longtail keywords. In the short term, you can certainly benefit from your longtail keywords. However, you shouldn’t neglect the Shorthead keywords, which are not as easy to drive traffic but make a real difference in the long run.
Step 5: Find out how your competition ranks for these keywords
Just because your competitors are doing something doesn’t mean you have to do the same. It is no different from the keywords. Just because a keyword is particularly important to a competitor doesn’t mean that it plays the same role for you. But if you understand which keywords your competitors especially interested in, you can use this data in your Keyword Research For SEO.
So enter the keywords of your list into a search engine. If a competitor appears at the top of the results, it is definitely a good idea to improve your own ranking for the keyword. At the same time, don’t neglect the keywords that your competitors don’t seem to care about. Maybe can precisely you capture the market share of these important concepts.
If you understand which terms are more difficult to rank well because of the high competition and which terms generate traffic fairly easily, you can easily work with a balanced mix of Shorthead and Longtail keywords. Always remember: The goal is to have a keyword list at the end, which on the one hand brings quick results and on the other hand brings you closer to your larger and more difficult to achieve SEO goals.
Now you may be asking yourself the question: How do I find out which keywords my competitors appear high in the search results for? Of course, you could enter keywords manually in an incognito browser and see which positions your competitors take. However, SEMrush offers a simpler method: You can use this service to generate a whole series of free reports that give you an overview of the relevant top keywords for your subject areas. This gives you an overview of the terms for which your competitors achieve a good ranking in no time.
Step 6: Use the Google Ads Keyword Planner to further optimize your keyword list
You should now have the right mix of keywords, and you can use quantitative data to further narrow your list. There are many tools on the market that can make the Keyword Research For SEO easier for you. In the following we would like to introduce you to a possible method:
Good tools here are the Google Ads Keyword Planner (you need to create an Ads account to use it, but that doesn’t mean you have to create an ad) and Google Trends.
The Keyword Planner, formerly called Keyword Tool, gives you an estimate of the search volume and traffic potential of the keywords you’re considering. Unfortunately, Google has not included many of the more interesting functions of the Keyword Tool in the Keyword Planner. However, you can fill some information gaps by enriching the keyword planner data with Google Trends.
Use the Keyword Planner to find out which of the terms in your list generate far too little (or too much) search volume and therefore do not contribute to the balance that we mentioned earlier. Before you delete a term, however, look at the trend history and forecasts in Google Trends. There you can see, for example, whether investing in a term with little volume is worthwhile in the future.
It can also happen that you have created a list of terms that is far too long that you would like to restrict somehow … Google Trends shows you which keywords are experiencing an upward trend. Use this information to focus your efforts on these keywords.
That’s All… You Did Keyword Research For SEO Successfully
Congratulations! You now have a keyword list with which you can concentrate your efforts on the right content for your website in order to achieve good rankings in the short and long term. The next step now is to organize and manage these keywords in an SEO template. With the help of such a template, you keep an overview of your keywords and the respective pages for which these terms should generate traffic.
It is advisable to re-evaluate your own keywords every few months – one check every quarter seems to have proven itself. But there are also companies that do this even more often. The more authority you gain in the search engine results pages, the more keywords you can add to your list. You have now reached a point where you can maintain your existing website and at the same time penetrate new areas.
What Is Search Engine Optimization (SEO)?
Search engine optimization (SEO) includes all optimizing measures that lead to users getting to your website through the organic – i.e. unpaid – search hits of a search engine.
How Do I Find The Best keywords?
- Purchase software for SEO or inbound marketing
- Examine the keywords your website is ranked for
- Create a user’s personal interest
- Comb the search volume for keywords
- Discover similar keywords with SEO software
- Watch your ranking and traffic change
What Are Meta Descriptions In Search Engine Optimization?
An SEO meta description is a short description of the content on a website. The meta description appears under the search results and helps search engine users decide which search result to click.