Affiliate marketing has become a solid way for many entrepreneurs, bloggers, and content creators alike. The idea may seem like an attractive way to make money online. However, you shouldn’t start without establishing a plan first. Before jumping into Affiliate Marketing Strategies For Beginners, we need to know what exactly affiliate marketing is.
What is Affiliate Marketing?
Affiliate marketing is a method for you to make money online by promoting products, services, websites, or companies and earning commissions for every successful sale.
As an affiliate, you are a seller of the company. You help make a sale, the company rewards you.
The best thing about affiliate marketing is that you can do it on a large scale. A typical seller only sells products from one company. As an affiliate marketer, you can promote products from many different companies and earn commissions from all of them. Before looking at affiliate marketing strategies for beginners, let’s take a quick brief at how affiliate marketing works.
How does affiliate marketing work?
The merchant gives each affiliate a unique link so they can track who was responsible for a sale. The link will generally look like this:
When someone clicks on that link, a small file called a cookie is stored on your device.
An affiliate cookie does two things:
- It helps the merchant to attribute the sale to the right person;
- (Generally) it has an expiration date, so you get paid even if the buyer delays their purchase.
How much I can earn as an affiliate?
The simple answer is that there is no limit. It depends on your niche and the amount of work you do.
The important affiliate marketing strategy for beginners is that you need to manage your expectations. You won’t make a lot of money from scratch, but don’t let this put you off.
The success of others tells you that with hard work, time, and the right knowledge, you too can reach those levels. Now let’s move on to affiliate marketing strategies for beginners, one by one.
Affiliate marketing strategies for beginners
Affiliate marketing strategies for beginners is a list of methods to make money online by promoting products or services and earn commissions for every successful sale.
Follow these seven easy steps.
- Choose a platform
- Choose your niche
- Find affiliate programs to join
- Create great content
- Drive traffic to your affiliate site
- Get clicks on your affiliate links
- Convert clicks into sales
Step 1: Choose a platform (Affiliate Marketing Strategies For Beginners)
Theoretically, you can do affiliate marketing on any platform. Even Instagram works.
However, it is much easier to create an audience and increase your affiliate sales through one of two channels: a blog or a YouTube channel.
Starting a blog today is relatively easy and cheap. There are many online tutorials that teach you affiliate marketing strategies for beginners and how to get started. The best part? It will probably only cost you a few dollars a month.
Once your site is active, optimize it for search engines so you have a better chance of ranking. From there, you can add affiliate links to your content. (There is an art to doing this, which we’ll cover later in this guide.)
The other platform is YouTube. Creating and uploading content to YouTube is free, making it ideal for many people. Optimize your videos for SEO and include affiliate links in your description.
Step 2: Choose your niche (Affiliate Marketing Strategies For Beginners)
Let’s be honest: if you are starting a blog today you face a lot of competition. Analytics estimated that the number of bloggers in the U.S. will reach 31.7 million by 2020.
To have the best chance of success, narrow the niche.
Choose a topic that focuses on a specific category. For example, the topic of “food” is a huge category. Instead of tackling that, try something more specific, like grilling food.
Keeping your topics tight can help you build a more focused audience and potentially help you rank higher on search engines.
That is what I did when I built my first site. Despite not knowing anything about affiliate marketing strategies for beginners and SEO at the time, I managed to position some keywords and generate around 3,000 organic visits per month.
My site’s search traffic before letting the domain expire
Later, as you cover most of this category and drive traffic to these pages, you can expand to other areas.
Now if you’re going to be the main content creator, pick something that interests you .
Many affiliate sites die due to inconsistency and lack of affiliate marketing strategies for beginners. At the very least, if you’re passionate about a topic, you’ll find it much easier to persist when the going gets tough.
Don’t worry if you are not an expert in the field.
If you’re outsourcing content, then it’s best to work with experienced experts in the niche. Experts can help you create high-quality, reliable work that can drive more traffic, engaged visitors, and more affiliate sales.
Step 3: Find affiliate programs to join (Affiliate Marketing Strategies For Beginners)
There are three types of affiliate programs to choose from.
A. High-pay, low-volume affiliate programs
Chose those affiliate programs for niche products that offer high pays.
Since you’re probably just getting started, it will be quite challenging to earn a significant amount of money competing against high-budget and experienced marketers.
B. Low-volume, high-volume affiliate programs
Choose affiliate programs for products with low payments but massive appeal.
The main advantage of these types of programs is that they generally offer lots of products to sell. Think of the Amazon Affiliate Program, for example. You can earn up to 10% commission on almost everything Amazon sells.
For these types of affiliate programs, you will need a lot of traffic.
C. High-volume, high-pay affiliate programs
Choose affiliate programs for products with massive appeal, which also pay high commissions.
The downside to these types of products is that they attract highly experienced and big-budget affiliate marketers. Some also use spam tactics that you simply cannot compete with.
And since this is a beginner’s tutorial, I won’t go into this further.
Just be aware that these affiliate programs exist.
How to decide which affiliate programs to join
This depends on your niche and level of experience.
If you are targeting consumers, you are likely to choose the second model for low commissions and higher sales volume.
If you are looking for a commercial audience, you will probably choose the first affiliate marketing strategies for beginners i.e. high pay and low volume. The most popular programs here are for web hosting related software and products.
However, if there is a product that you really want to promote without a public affiliate program, contact the company and ask them if they would be willing to build an affiliate relationship with you.
Step 4: Create cool content
If you want your affiliate site to be successful, you need to create high-quality content where your affiliate links fit naturally.
Don’t just select products from Amazon’s best sellers. Go the extra mile to make sure your content solves the visitor problem.
How? If you are doing reviews, buy the product and try it. This is one of the very effective affiliates marketing strategies for beginners and that’s what experienced do, which results in success.
If you don’t have money to buy each product, you can always start with what you have at home. For example, if you had a technology blog, you could create reviews of the gadgets you own.
Step 5: Drive traffic to your affiliate site
You have created great content. The next step is to get more people to read it, so they click on your affiliate links.
Here are three traffic strategies to consider:
A. Paid traffic
This is where you pay for traffic to your site. You can do this using PPC ads .
The advantage of paid traffic is that the moment you start paying, you get traffic.
However, there are some drawbacks.
First, ad serving will impact your earnings. It’s quite normal for advertisers to lose money before they make it… if they ever do.
You must be realistic about how long it takes to optimize a paid traffic campaign.
Second, once you stop paying for the ads, your traffic will stop.
Generally speaking, ads are a great traffic strategy if you’re part of a high-paying affiliate program and can make the numbers work.
But if you’re completely new to paid marketing and don’t have a marketing budget (or are working with lower commission programs like Amazon Associates), then it might not be a great idea. So, better read and follow the other affiliate marketing strategies for beginners for reducing a financial loss.
B. Search engine optimization or optimization search engines (SEO)
The SEO is the practice of optimizing pages to position itself at the top of search engines like Google.
As long as you can rank high on the search engines for your target keywords, you’ll get consistent and passive traffic.
At the most basic level, SEO is about:
- Understand what your target customers are looking for.
- Create the content on those topics (blog posts, product pages, etc.).
- Take care of the “technical” things to drive these pages higher in search engines (which includes link building ).
C. Create an email list
Email lists allow you to communicate with your readers at any time.
Use them to inform your followers about new content and get them back to your site for more information. This leads to more clicks and affiliate sales.
You can even send affiliate email promotions directly to your list:
To create an email list, you need to persuade your site readers to sign up. That means offering something valuable.
But there are many ways to do it. You can also offer a free e-book, an email course, etc.
All you need is a little creativity.
Step 6: Get clicks on your affiliate links
Just because you have an amazing piece of content doesn’t mean that people will click on your affiliate links. There are a few things to consider in this affiliate marketing strategy for beginners for huge returns.
A. Accommodation of links
If all of your affiliate links are at the bottom of the page where people rarely scroll, the clicks will be few and far between.
On the other hand, add a link every two words in your introduction, and your content will be seen as spam.
You must balance the location of the link with the factors listed below.
Let’s say you’re writing an article on the best kitchen knives for under $50.
Your introduction should probably look like this:
Step 7: Convert clicks to sales
In affiliate marketing, it takes two conversions for you to earn money.
The first conversion is the click on the product page.
You have 100% control over this action. Use the above tactics to improve your chances of getting that click.
The second conversion is the visitor who buys the product. In the case of affiliate marketing, the merchant controls the payment and its conversion rates are beyond your control.
The trick is to play the game in your favor and find merchants with programs that convert well. This is also considered as the most focused affiliate marketing strategies for beginners.
Here are a few ways to find them:
A. Public income reports
If people earn a decent amount of money with an affiliate program, then the product is likely to convert well.
How do you know if people are making money?
Look at public revenue reports where bloggers publicly reveal how much money they are making from their affiliate offers.
You can find these reports on Google.
B. Ask questions
If there isn’t much information available about an affiliate program you want to join, sign up and ask questions.
For example, you may want to find out what your average conversion rates are or a rough figure of the monthly commissions for your top recipients.
This can help you determine if the affiliate program is worth promoting.
C. Use your intuition
Sometimes it is better to follow your instincts.
If the program or product you are reviewing feels “off”, or if you would never personally recommend the product to a friend or family member, don’t promote it.
The wheels of affiliate marketing were not reinvented here. These are the basics, and applying those affiliate marketing strategies for beginners will help you get started on the right foot.
Just don’t expect life-changing income or the freedom to drop your “9–5” work. Affiliate marketing takes time.
Focus first on making your first affiliate sale. As your site grows, set new goals and continue experimenting.
This is the way to build a site that will eventually generate a decent income.