Are you a publisher seeking to monetize your website traffic? Here is a list of the top highest paying ad networks for publishers based on cpc and cpm ads that you should consider. We examined the finest ads network based on CPM profits, approval processes, and eligibility requirements.
When we talk about monetizing websites, the first name that comes to mind is Google AdSense. While there’s nothing wrong with that it is, after all the world’s top ad network it’s a mistake to believe that AdSense can’t be matched by any other ad network.
In order to communicate with their audiences and spread their ideas, websites are now necessary for bloggers and businesses. Yet, making money from a website is just as crucial for its owners as building one. The use of the highest paying ad network is one of the best strategies for making money from websites.
Given that businesses are projected to spend $297 billion on advertising in 2024, the abundance of ad networks is not surprising. To make your decision-making process easier, we’ve compiled a list of the top 10 highest-paying ad networks for publishers.
In their early days, ad networks for publishers used very unusual real-time bidding strategies for media firms. These days, advertisers can choose from an accessible CPM business model provided by smaller companies that work with advertising just as well as larger ones.
Table of Contents
What is an Ad Network?
An ad network is an online platform that links advertisers with website owners or publishers, allowing them to display ads to a specific audience. Ad networks also make it easier to acquire and sell advertising inventory.
Before we go into the numerous ad networks, let’s define what this phrase implies. An ad network is a platform that aggregates your ad inventory and sells it to the right advertisers. Essentially, it serves as a bridge between website owners and advertisers.
An ad network enables publishers to make income from their inventory in a more easy and secure manner.
Most ad networks work on a CPM (cost per mile) basis. What does “CPM” stand for in advertising? This is the model in which advertisers pay per thousand impressions. Here is a list of the top CPM ad networks, and this article will help you understand how ad networks work in general.
Why should I use Ad Network?
Ad networks benefit both publishers and advertisers and here’s why.
- Everything is automated, so there is no need to manually search for high-quality advertising or ad placements. As a consequence, you can focus on your main tasks.
- Increased reach equals more opportunity to sell and purchase ad inventory.
- A large pool of options leads to improved ad income for publishers and better traffic for advertisers.
- Easy ad operations and control for both website owners and advertisers.
Let’s look at the features of current and emerging ad networks to see where they can best assist your business expansion.
What is CPC Ad Network
CPC (Cost per Click) is a digital advertising model. The CPC strategy involves advertisers paying a publisher for each time their ad is clicked inside the publisher’s inventory, which includes their app or website. The amount paid per click is calculated using the following formula: Divide the total cost per click by the total number of clicks.
CPC ad networks have grown in popularity in recent years, particularly among publishers with huge volumes of online traffic who want to optimize their ad income.
CPC ad network are also tempting to advertisers since they allow them to set a fixed budget for their ad campaigns and alter them as needed.
CPC campaigns are also recognized for producing speedy results for everyone involved.
What is CPM Ad Network
CPM (Cost Per Thousand Impressions) adverts are an excellent approach to generating revenue from your site. CPM advertising pays you based on the number of impressions obtained by your advertisement.
An “impression” refers to a single instance of an advertising showing on your website. This implies that even if your viewers do not click on your website or blog ads, you may still earn money using CPM ads.
You may find CPM ads enticing, but they are most effective for blogs with a big number of visitors. If you drive thousands of visits every day, CPM ad network can help you earn a lot of money.
List of Top 10 Highest Paying Ad Network for Website
1. Google Adsense
Google’s is the world’s highest paying ad network, AdSense, is a fantastic place to start making money from website visitors. AdSense connects publishers and advertisers effectively and accepts traffic from Globally. To maximize the value of their ad inventory, publishers can additionally make use of AdSense’s optimization tools and different ad formats.
Google provides a variety of digital advertising options as the top search engine, holding a market share of more than 83%. Google AdSense is a website monetization program that is one of them.
You must have a Google account (for Gmail or any other service) to use this cpc and cpm ad network. Next, to transfer your payouts, you will need to enter the phone number and mailing address connected to your bank account.
- Model: CPC & CPM
- eCPM Rate: Upto $5
- Minimum traffic: No minimum traffic required
- Payment threshold: $100
- Payment cycle: Net 21 days
2. JalewaAds
JalewaAds is an online ad marketplace where advertisers may sell their advertising to publishers, who would then provide traffic to the advertisers. To begin monetizing their website traffic, publishers have to create ad codes of the necessary size.
JalewaAds is an online cpm/cpc ad network for publishers that compensates you for each legitimate click/impression on your site. Its method ensures that the highest-bidding advertisements are displayed on your websites, resulting in the most potential revenue at all the moment. HTML is a one-line ad code that may be used to show banner ads & mobile ads on a website.
- Model: CPC & CPM
- eCPM Rate: Upto $7
- Minimum traffic: No minimum traffic required
- Payment threshold: $25
- Payment period: Net 10 days
3. Media.net
Media.net is a top cpc ad network since it has access to one of the largest pools of advertisers. It is used by well-known publishers such as Forbes, CNN, and Reuters, among others, and provides a variety of solutions to assist you in monetizing your website and increasing revenue.
Before applying to Media.net, ensure that your website fits their requirements, such as having original content. The whole policy can be seen on their website.
Because Media.net is a premium ad network, it has a unique policy for media buyers that includes a variety of requirements and limits. As a result, you can rely on high-quality ads.
- Model: CPC
- eCPM Rate: Upto $1.25
- Minimum traffic: 10,000 visitors/day
- Payment threshold: $25
- Payment period: Net 10 days
4. Ezoic
Ezoic is utilized by over 10,000 web pulishers and provides access to high-performing advertising. Their industry partners include the Forbes Communication Council, Google AdSense, Google Ad Manager, and a few more.
With automation options, your monetization procedures become easier. Furthermore, Ezoic reinvests in its clients by increasing ad demand and adding new ad partners. As you go through the platform, you’ll get access to more tools and opportunities to help you achieve your goals.
Essentially, Ezoic is not only cpm an ad network because it solely serves publishers, giving them with access to a variety of partners, networks, and exchanges. However, for website owners, this solution might be really useful, which is why it is on our list.
- Model: CPC & CPM
- eCPM Rate: Upto $18
- Minimum traffic: 1,00,000 visitors/day
- Payment threshold: $20
- Payment period: Net 30 days
5. Criteo
Criteo is one of the highest paying ad networks that provide direct header bidding, which removes all intermediaries in the supply chain and maximizes the value of your ad inventory. This is because the platform allows you to specify a floor price (or basic pricing). They have a high-quality demand, with 22,000 global retail and brand clients.
Criteo also offers very competitive CPM rates. Although Criteo has a higher payout threshold than other ad networks, at $150, you can always bundle it with Adsense or another ad network to optimize your revenue. Criteo cpm ad network pays CPMs that are nearly twice or three times higher than AdSense’s.
- Model: CPC & CPM
- eCPM Rate: Upto $10
- Minimum traffic: 10,000 visitors/day
- Payment threshold: $150
- Payment period: Net 30 days
6. Taboola
Taboola is another highest paying ad network for websites or blogs, especially a native advertising platform, used mostly by publications with over one million monthly visits. This is evident in the high-quality advertisements you’ll often see on the website.
Taboola is an effective tool for retargeting individuals based on their online activity. By recording what people have previously clicked on, the ad network may help you target them more effectively in the future.
It is an excellent choice for many since it offers high-quality adverts. To begin utilizing Taboola, your website must have at least 500,000 page hits every month.
- Model: CPC & CPM
- eCPM Rate: Upto $1
- Minimum traffic: 10,000 visitors/day
- Payment threshold: $100
- Payment period: Net 30 days
7. Adsterra
Adsterra is an ad network used by over 12,000 advertisers and boasts a 100% fill rate. Furthermore, the approval procedure takes about ten minutes.
This is a simple self-serve platform with several automated procedures, so you may monetize your ad space without doing a lot of human effort. Onboarding materials are already incorporated into your account, so you may use them if necessary.
Thus, whereas other ad networks take a long time to accept your application, Adsterra is a speedy solution.
- Model: CPC, CPM & CPA
- eCPM Rate: Upto $0.50
- Minimum traffic: No minimum traffic required
- Payment threshold: $100
- Payment period: Net 14 days
8. Infolinks
Infolinks promises to be a smart highest paying ad network that allows publishers to generate money from their blogs and websites. It produces significant money for more than 100,000 internet publishers globally.
Infolinks is a popular additional revenue source since its ad units are quite unobtrusive–they do not include normal banner space. Instead, the ads show reduced hyperlinks, and visitors just hover their cursor points over the links to see the ads.
Infolinks ads are native, free to use, integrate seamlessly with all other ad solutions, and do not interfere with the user experience. Infolinks approval process is rather fast because it is based on the substance of your site rather than the amount of traffic it generates.
The installation is simple with a code that can be added to the body of your website. If you use WordPress, Joomla, Blogger, or Drupal, you can even utilize a plugin to complete the task for you.
Publishers have a lot of flexibility over the position and amount of ads, and the support crew is polite and responsive. Infolinks’ ads are chosen based on their quality, which is why they work with the world’s greatest businesses, like Facebook, Amazon, Taboola, eBay, Ali Express, Pizza Hut, TripAdvisor, and many others.
- Model: CPC & CPM
- eCPM Rate: Upto $1
- Minimum traffic: 10,000 visitors/day
- Payment threshold: $100
- Payment period: Net 30 days
9. Adcash
AdCash is also the highest paying ad network that helps publishers monetize online traffic with little effort. They promise to fill your inventory 100% of the time. There are several ad types accessible, including native, interstitial, banner, and pop-under. They also have no minimum traffic requirements for publishers.
They provide a solid support system as well as a dedicated personal account manager. You will also receive dynamic CPM monetization and user experience, but you may also configure it manually. Their ads are of good quality, and publishers have an overall favorable experience.
- Model: CPC, CPM & CPA
- eCPM Rate: Upto $0.10
- Minimum traffic: No minimum traffic required
- Payment threshold: $100
- Payment period: Net 30 days
10. PropellerAds
Propeller Ads is a platform for companies, media agencies, and affiliates that gives them access to over a billion people. For supply partners, it provides an ad network, an SSP, and RTB (real-time bidding) solutions.
The platform receives over 12 billion ad impressions every day, which might be a wonderful opportunity for you as a publisher.
- Model: CPC, CPM & CPA
- eCPM Rate: Upto $0.10
- Minimum traffic: No minimum traffic required
- Payment threshold: $10
- Payment period: Net 14 days
What factors to consider while selecting an Ad Network?
When deciding between numerous cpm and cpc ad networks, you should carefully consider the functionality of each prospective solution. Here are some recommendations for things to pay attention to.
Ad formats: A variety of ad types are accessible, including video ads, banner ads, interstitial ads, mobile ads, contextual ads, native ads, and others. Each ad network has a certain range of formats, and you must select the one that provides the ad kinds that best suit the style of your website.
Targeting options: The success of advertising efforts is primarily reliant on targeting. Thus, personalized advertising enhances ad income for you while increasing conversion rates for advertisers. You must select an ad network that offers targeting options specific to your audience. For example, if your audience has distinct hobbies, the network should allow for interest-based targeting.
Ad revenue: Pay attention to the network’s payment rates; the higher the better. However, the CPM rate is determined by a variety of criteria, such as location, audience, ad formats, and so on. Some ad networks have high payment rates but poor fill rates. The ad fill rate is calculated by dividing the number of successfully provided advertisements by the total number of ad requests. When this statistic is low, it indicates a lack of demand. As a result, if you use such a network, there will be fewer advertising delivered to your website, and even high payout rates may not be enough to assure consistent considerable income.
Payment terms: It is also critical to study the payment terms and conditions of any possible ad network. What are the payment methods, and what is the minimum payout threshold? What’s the payment schedule? Choose a network with a low minimum threshold and several payment options.
Additional features: You should also look at the other features offered by your preferred advertising network. For example, they may be forecasting skills or specialized features that help you sell ad space more successfully.
Reputation: Aside from capabilities and conditions, you should consider the network’s reputation, which might be a deciding factor if you have identified numerous completely suited options. Examine reviews posted by other publications and industry insiders, and make sure the network pays out on time.
Conclusion
The best option for you to sell your ad space is to use the right highest paying ad network. As a result, the ads that are in your inventory will be relevant to your website visitors, improving their experience. You will therefore optimize your advertising revenue.
Make your decision based on the previously discussed considerations, and remember that automated solutions can further streamline and expedite the selling process.